CedarStone operations are currently in the later stages of the pre-opening timeline. Census and team member recruitment strategies are of primary focus, which are supported by various campaign initiatives ranging from upper funnel tactics (linear television) and mid/lower funnel tactics (digital display, paid social media, and paid search).
Earlier strategies will support brand protection and promotion in the coming months, particularly as staffing needs increase. Prospective resident inquiries are managed through Ecumen’s customer relationship management (CRM) software where interactions with customers are continuously analyzed.
Since being deployed at the start of December 2021, approximately 150 professional and prospective resident leads have been recorded and developed by Ecumen. Operations onsite are in full swing and fulfilled by a growing number of local Ecumen team members. At present, five (5) team members are active for CedarStone.
Key team member positions (Executive Director and Marketing Director) have been hired with other director roles under recruitment. The teams support a variety of pre-opening responsibilities in preparation for occupancy of each community.
Onsite office spaces allow team members to conduct day-to-day operations while supporting a positive customer experience. Additionally, model residences have been selected, furnished, and promoted as a part of the tour experience in anticipation of routine tours at the start of 2022.
Nelson Construction has been working hard and holding tight to the schedule for a March 2022 completion date at Greenhill Senior Living. The building is 100% enclosed and the exterior work will be completed this quarter. Similar to exterior, there has been extensive progress on the interior.
The Assisted Living building has all drywall installed and painting, millwork, flooring, and MEP final trim out has progressed throughout. Appliances have also started to be installed at the Assisted Living.
The Memory Care building will have all drywall installed by the end of the year. Once areas are completed, contractors will be starting to paint, install millwork, and MEP final trim out.
The Commons building is also progressing nicely and is scheduled to have all final coverup (rough-in and insulation) inspections by the end of the year. Once approved, contractors will begin hanging and finishing drywall throughout the Commons. The main kitchen has also been completed – walk in coolers, kitchen hoods, and FRP at the walls are all installed.
The Greenhill project is pushing contractors and focused on completing the building on-time while meeting all of the owner’s expectations and more.